As a North Indian, I never knew new how important this time of year is. Although, this is the second Navratri time of the year there too but the celebrations are a bit special in South India and now ,I can confirm the same.
The thought behind distributing Neem Flowers & Jaggery is also amazing! Both reflect the contrasting tastes- Bitter and Sweet , so are the memories of an year ...some sweet & some bitter !!!